CMPD goes all in on their new anti drug campaign that draws upon slang phrases like “no cap” and “sus” to target the message to younger individuals and their families.
Cedar's Take:
I'm up for whatever helps, as long as if it doesn't work let's not wait to shitcan the concept and go back to busting heads and locking up drug dealers.
According to CMPD the main goal is to prevent overdose deaths through education and to spark conversations within an impressionable audience that is unaware of the prevalence and risks of fentanyl-laced drugs. The social media hashtag for this campaign is #StreetPillsKill.
In 2023, CMPD has reported a 20% increase in confirmed fatal overdoses compared to this time in 2022, totaling 179 deaths. The majority of these deaths (60%) are individuals under 40-years-old.
CMPD’s campaign includes printed and digital materials with various slang phrases coupled with statistics and warnings for Charlotte citizens. Resources, tips for parents and a list of secured drop box locations for people to safely dispose of drugs is listed at street-pills-kill.com. The drop-off locations include CMPD headquarters at 601 East Trade Street, the Matthews Police Department and the UNC Charlotte Police Department, as well as many local pharmacy locations.
So far in 2023, CMPD’s Vice Unit has seized approximately 75 pounds of suspected fentanyl. CMPD will continue to make drug seizures and target criminals who are making and distributing dangerous counterfeit pills. However, the Department needs the public’s help to understand the risks and dangers and to protect themselves and their loved ones from making fatal mistakes.
For more on CMPD’s campaign please visit: https://street-pills-kill.com/



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